Published May 21, 2025

When to Raise Rent — and How to Do It Right

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Written by Brittany Purcell

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Raising rent can feel awkward—but it's an important part of keeping your investment profitable. With rising costs and fluctuating market conditions in Northeast Georgia, landlords need to know when and how to adjust rent rates.

The key is balance: staying competitive without losing good tenants. Before increasing rent, consider lease terms, tenant history, and market trends in areas like Athens, Braselton, and Jefferson. Always provide proper notice and a clear explanation for the change.

At Georgia Legacy Management, we regularly evaluate rent prices to ensure our clients are earning what their properties are truly worth. We guide you through each step of the process, from notices to communication, so you retain great tenants while improving cash flow. Rent increases don’t have to be uncomfortable—they just need to be handled with professionalism and strategy.

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